ARK: Survival Evolved doubled its price on Steam last week as the game is now closer than ever to its official release in August. Still in Steam Early Access, the ARK’s developer Studio Wildcard faced criticism from fans for asking for $60 overnight. But not all disgruntled voices are on the Steam forums, as DayZ […]
Game pricing is a thorny question that we’ve taken a crack at before, but this week we’re dealing with two considerably thornier questions: how much should an Early Access game cost, and should that cost increase when it officially launches?Last week, Ark: Survival Evolved developer Studio Wildcard announced that its dinosaur survival game was getting a price increase on Steam from $30 to $60 (or £23 to £50) “to ensure retail parity” (match the price of the console versions) ahead of the game’s August launch. Many are less than pleased with the price hike. Some Ark fans suggest that, given ongoing bugs and server issues, the game isn’t worth $60. Some who’ve held off on purchasing the game are unwilling to pay double the Early Access price. DayZ creator and Ark fan Dean Hall called the increase “greed—pure and simple” in a series of scathing tweets, and a troubling sign that Wildcard is disconnected fro
The move from early access to retail can be challenging
As the full release gears up, we step back into the wilderness.
If you've been on the fence as to whether or not to purchase Studio Wildcard's dinosaur survival game, you've officially missed your window to get in on Early Access pricing. Ark: Survival Evolved is now $59.99 in the Steam store, "to ensure retail parity" for the game's full launch in August, according to Ark's official twitter account.Ark, in Early Access since 2015, has been priced at $29.99 on Steam, and has featured a number of sales that have dropped it as low as $10 at times. However, as its Steam page warned: "... the game will be lower priced through Early Access, relative to its final full-version retail price." That full-version price arrived for consoles a few weeks ago, and while we haven't quite at reached the August 8 release date, Ark is now full price on PC as well.If you bought Ark prior to today, naturally, you don't need to sweat the price increase: you'll own the full game when it leaves Early Access.